ESPN Player

The need was to focus on the freedom we offered a sports fan- watch a game anywhere, anytime, and most importantly- don’t ever miss it! The route had to stand out amidst helter-skelter sports promotions, and feel as fresh and vibrant as the service itself. It had to feel light and invigorating.

We looked to Chris, our animated character, to engage the viewer with a story they could smile at, even identify with.