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MotoGP on FOX Sports
What
Event Package & Campaign
Includes
Graphic Design/ Show Titles
Campaign & Promo spots
Digital Assets
Creative Direction
A new season of MotoGP coverage in Asia, with a brand new positioning and a spanking new identity. A li’l crazy, a li’l out there, a li’l off the walls…because that’s what MotoGP is.
For the titles, as well as the overall package, we looked at three overlapping, entwined, irrepressible layers:
the SPORT: Superstars, Action, Moments, Fans.
the VISCERAL: Raw, Tangential, Off-kilter, Internalised.
the EDGE: Bold, Erratic, Geometric vs Organic.
PROMAX Asia:
Best Themed Campaign- Gold
Best Programme Title Sequence- Silver
Best Sports Campaign- Silver
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