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Pride / MTV

What

Brand campaign

Included

Original content / Artist shoutouts/
Social media messages /
Curated playlists / On-air representations.

Like music, love should be celebrated in all its forms.

As a brand that showcases music of every genre, MTV stands with everyone who celebrates love in their own unique forms.

The campaign spanned, artist messages, curated playlists, and a collaboration with SG queer brand Heckin Unicorn.

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