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Yo! MTV Raps

What

Show IP

Included

Show Development /
Production /
Multi-platform Rollout /
Promotional Campaign /
Marketing Partnerships

Rebooted the iconic 90s US show for an Asian audience. Spearheaded strategy for development, creative, campaign & multi-platform rollout.

★ 10eps, 6 digital series, 42 artists
★ #2 premier on pay-tv. 21M digital views. 200k engagement. 4x Youtube growth. 2.37m Avg Watch Time.
🏅 Double Regional Award Winner at the Asian Academy Creative Awards 2018 & 2019.

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