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Hyperplay
What
eSports + Music event
Included
Live Concerts / eSports Tournament /
Content Series / Digital Content / Promotional Campaign
MTV and Riot Games brought together the first integrated ASEAN esports and music festival. Presented by the Singapore Ministry of Culture, Community and Youth (MCCY) and the National Youth Council (NYC), it integrates the two biggest pop culture pillars of this generation, esports and music, into a weekend event at the Singapore Indoor Stadium.
The first ASEAN League of Legends competition united youth from 10 countries as they strove for glory at Singapore Indoor Stadium, sharing the stage with electrifying performances by MTV Spotlight artists.
- 8000-fan event, 6 Regional and International Acts in concert
- Short form content series in the leadup
- Social Media series
- Promotional Campaign
> Videos including content series here: bit.ly/3w6ObgP
