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Stand Up, Asia!
What
Show IP
Included
Creative Development / Production
Content Strategy & Analytics
Multi-platform rollout
Creative Campaign
Marketing Partnerships
Took the reins for Comedy Central’s marquee IP, reinventing the format with a sketch+ standup + digital hybrid show.
★ #1 show on pay-tv in its time slot. 15M video views. 300k engagement. 40% Facebook subs growth.
🏅 Regional Award Winner at the Asian Academy Creative Awards 2020.
~ 14 comedians from Asia and International
~ 8 episodes (originals + specials)
~ 4 digital series
~ 85 pieces of content
~ Extensive social campaign across five months.
~ Three-month long promo campaign
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